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Seminar to aid Thai herbal products' entry into Asean market


To help manufacturers of Thai herbal products prepare for business development to gain entry and be competitive in the forthcoming single market under Asean Economic Community in 2015, the Faculty of Pharmacy, Mahidol University will host a seminar titled "Thai Herbal Products: Taking Positive Steps toward Asean Market" at Narai Hotel, Silom Road, Bangkok on September 3-4, 2013.

The seminar will introduce traders and manufacturers of herbal products, cosmetic products and food supplements to the key aspects of product quality upgrading based on technical knowledge. These aspects include ethical and legal issues, creative arts, product design and market outlook for 2013.

Past governments had attached importance to research and development of quality herbal products, but had made little headway to link up research and industrial production, said Assoc. Prof. Chuthamanee Suthisisang, Dean of the Faculty of Pharmacy.

To advance research on herbal products without considering new perspectives from marketing, economics, ethics and innovative ideas might deprive Thailand's quality herbal products of opportunity to break into Asean or global markets, she said.

The country needs to improve the production of herbal medicinal products to meet international standards, to equip personnel with necessary skills, and to develop pilot projects in herbal medicine production

"It's essential that universities provide support for herbal medicine industry to achieve stable and sustainable development and to raise the quality of Thai herbal medicinal products to international standards and to gain entry into Asean market"

The two-day seminar will feature presentations by prominent experts on the following topics: "Integrated Herbal Medicine Development: A Focal Point for Health and Economic Development" by Prof. Dr. Prawase Wasi; "Managing Creative Economy and Drug Laws" by Pharmacist Vinit Usavakidviree, Director of Drug Control Division, Food and Drug Administration, and Patravadi Mejudhon, the founder of Patravadi Theater; "A Review of the Current State of Herbal Products" by Assoc. Prof. Promchit Saralamp and Assoc. Prof. Noppamas Soonthornchareonnon, both from the Faculty of Pharmacy; and "A Consumer Perspective on Thai Herbal Medicinal Products" by Bangkok Senator Rosana Tositrakul.

Traders and manufacturers of herbal products and interested members of the public can register for the seminar at .
For more information call 0-26448677-89.


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