News Release > Spotlights > Khao Khong Por (ขัาวของพ่อ) or Father's Rice

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    Celebrate the launch of Mahidol University Creative Economy Center with the animated short film - Khao Khong Por (ขัาวของพ่อ) or Father's Rice

    As one of its first projects, Mahidol University's Creative Economy Center (MUCEC), led by Asst. Prof. Dr. Surapong Lertsithichai, is bringing Wimolphun Pitathawachai's inspirational story on the importance of rice and rural communities - Khao Khong Por (ขัาวของพ่อ) to movie screens across Thailand. The project, which is currently in pre production, is a partnership with Big Brain Pictures and consists of an animated short film and a series of featurettes.

    Khao Khong Por, which means Father's Rice, was originally written in 2010, and describes the important relationship between Thai people, rice production, and His Majesty King Bhumibol Adulyadej. The story outlines the importance of rice as a source of food and as a cultural keystone - and how His Majesty's commitment to innovation in its production and farming practices have led to rice becoming part of the lifeblood of Thai people and the country's top export product.

    The animation therefore aims to capture the magic behind the story and inspire generations of people across the ASEAN region.

    This adaptation of Khao Khong Por tells the story of Din - a young city boy who reluctantly travels with his family to the countryside to visit his grandfather, Tong. Din has never visited the country, so the change in environment puts him on edge. He is uncomfortable and prefers the conveniences of city life - however, he learns to adapt to the ways of the country and realizes the importance of community.

    With help from a local girl, Tanya, and a motley group of local wildlife, Din sets out to find the true meaning and magic behind rice. The original story takes the form of a daily lesson from father to son about the importance of rice production and the significant contributions His Majesty has made to Thailand's prosperity and symbolizes the passing of knowledge and tradition from one generation to the next.



    The multi-tiered initiative will be divided into a 30-minute short film and a 17-episode mini-series, plus various pop-up exhibitions, merchandise and publications. The 30-minute short film will take into account changes since the original story was written by introducing new characters. Meanwhile, the mini-series will use familiar characters in order to reflect the lessons from the book. Overall, the animation intends to bring a more organic feel to the book and create a new audience at home and abroad.

    To learn more about the project, please visit : http://www.facebook.com/fathersriceanimation.

    by Wimolphun Pitathawachai